- From April 5 to May 30 of this year, fast-food chain KFC is conducting “Buckets for the Cure," a national campaign to raise money for breast cancer and increase awareness of the disease.
- Both KFC and Susan G. Komen for the Cure, have both drawn sharp criticism from numerous media outlets and breast cancer advocacy groups.
- As part of its promotion, KFC created a pink fried chicken bucket that's printed with the names of breast cancer survivors and victims. For each special bucket it sells, the chain promises to donate 50 cents to Komen.
- The Washington Post's critique is only one angle in a multipronged attack: The program's other detractors have excoriated KFC for everything from promoting animal cruelty to exploiting breast cancer.
- Breast Cancer Action has gone a step further accusing KFC of "pinkwashing," which it says occurs "when a company purports to care about breast cancer by promoting a pink-ribboned product, but manufactures products that are linked to the disease.
Reflection
I never knew how controversial a subject as simple as curing breast cancer can be. KFC is constantly being attacked by other groups for trying to put a healthy label on a very unhealthy product. Though these companies make very good points on this topic, KFC is donating their money to help breast cancer patients get cured. If it was a donation to prevent childhood obesity, then I might be against it, but it is against a disease that is partly out of the victim’s control
Watson, Bruce. "KFC's Pink Bucket Breast Cancer Campaign: Critics Have It Wrong."Dailyfinance.com. 27 Apr. 10. Web. 30 Apr. 10.
No comments:
Post a Comment